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Chrysler Turns To Kids For Pacifica Campaign
- Detroit Free Press, Thursday, October 13, 2016 8 AM
Fiat Chrysler Automobiles turned to a group of kids to help sell its 2017 Pacifica minivan in a new social media campaign that gives consumers a chance to win a new minivan. To create the campaign, the automaker put actors ages 8 - 13 in charge of a California auto dealership for a day. As families came in to shop for a Chrysler Pacifica, they were greeted by kids.
