May 10 - 13, 2023
Around the Net
Tumi Exec Shares How The Brand Plans To Go 'Beyond Incremental'
- Marketing Land, Tuesday, November 1, 2016 8 AM
Charlie Cole, chief digital officer at Tumi, shares how his company is thriving with a model of “positive tension.” Cole has organized his team and fostered a culture of honoring unique talents without compromising healthy debate. The results: Cross-functional alignment to help the brand grow “beyond incrementality” with more effective customer engagement.
