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Tumi Exec Shares How The Brand Plans To Go 'Beyond Incremental'

Charlie Cole, chief digital officer at Tumi, shares how his company is thriving with a model of “positive tension.” Cole has organized his team and fostered a culture of honoring unique talents without compromising healthy debate. The results: Cross-functional alignment to help the brand grow “beyond incrementality” with more effective customer engagement.

Read the whole story at Marketing Land »

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