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Newman's Own Reinvents Itself For Millennials

Newman’s Own is making more of a show of its record of magnanimity, rolling out a marketing initiative aimed at Millennials who might not recognize the famous face of the brand and might have little to no knowledge of its altruistic story. For a no-frills company that has tried to avoid the spotlight, the new promotional effort is an unusual step.

Read the whole story at The New York Times »

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