Amazon started allowing other companies to build Alexa into their own products last year, and today GE is unveiling what might be the most compelling example yet. It’s a wild LED lamp that’s kind of like what would happen if you attached a large, glowing ring to the top of an Echo Dot. The lamp looks all at once futuristic, kind of goofy, and like it’ll fit terribly in your apartment. But having a thing that looks like a physical re-creation of the Cortana ring at home just seems kind of great.