June 3 - 6, 2024
Around the Net
How Marketing Is Changing For The Better
- Salon, Tuesday, December 13, 2016 8 AM
Marketing has an image problem, and Afdhel Aziz and Bobby Jones want to fix it. Media-savvy Millennials and their Gen-Z counterparts have lost faith in advertising. They want brands to be socially responsible, but of course, they can’t be dumpy: They still have to look trendy and have flawless, exacting design. This may sound like a tall order — being cool and doing good.
