Samsung, already occupied with an Internet of Things installation in Philadelphia, is now juggling a VR installation in New York's Herald Square as a part of its "Gift of Galaxy" holiday
campaign. Samsung is dubbing The Night Before as an “immersive look at a classic holiday moment via Samsung Gear VR, powered by Oculus,” and one that will be joined by similar
installations at The Grove in Los Angeles and at Samsung 837, brand’s flagship digital playground in Manhattan’s Meatpacking District. The installation will add to Samsung’s
significant out-of-home presence this holiday season.
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