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China Tech Giant Turns To AR For Brand Advertising

  • Forbes, Monday, January 23, 2017 9:51 AM

While Pokémon Go did much to introduce augmented reality (AR) to the general public, Chinese technology company Baidu believes gaming is by no means the only way to popularize this futuristic medium. The search engine operator, often dubbed the Google of China, started to work on AR two years ago. It recently established an AR lab to develop related services in education, healthcare, marketing as well as tourism. The company is already working with global brands including L'Oreal, KFC and Lancôme to make AR-based advertisements, which allow Chinese consumers to interact with computer-generated virtual products through their smartphones.

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