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PepsiCo Pushing 'Premium' Water In Super Bowl Ad

  • Reuters, Wednesday, January 25, 2017 8 AM

PepsiCo said on Tuesday it will use its pricey spot during next month’s Super Bowl to unveil a premium bottled water brand, Lifewtr, as the beverage industry faces declining consumption of sugary sodas. PepsiCo did not reveal how much it was spending on the 30-second spot, which will be the new brand’s first television commercial.

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