Around the Net
Jawbone Shifting Away From Consumer Wearables
- TechCrunch, Tuesday, February 7, 2017 10:26 AM
Make way for one more pivot from Jawbone. The fitness band maker that originally started out in headsets and later made speakers, has abandoned selling and supporting consumer hardware following a deluge poor reviews and media reports that it has run out of money. TechCrunch has learned and confirmed that Jawbone is preparing to shift its business yet again — moving from a focus on low-margin fitness bands sold directly to consumers, to a high-margin business to business to consumer model: a health product and accompanying set of services sold primarily to clinicians and health providers working with patients.
