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PewDiePie Dust-Up Shows Risks Brands Take To Tap Into Social Media

Social media has produced its own breed of stars, from the video bloggers of YouTube to the style mavens of Instagram, and major media companies and brands have increasingly turned to this group as a way to reach the ad blockers and cord cutters of the world. But they also come with their own set of risks.

Read the whole story at The New York Times »

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