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Magazines Find Ways to Include Unconventional Elements in Deals With Marketers

As the television networks get ready for their big "upfront" presentations next month, seeking to sell commercial time ahead of the start of the 2005-6 season, competitors from another medium, magazines, are intensifying efforts to attract advertisers - in many instances, the same ones the networks want to woo.

Read the whole story at The New York Times, April 27, 2005 »

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