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Lowe's Launches DIY Virtual Reality Skills Training
- Chain Store Age, Thursday, March 9, 2017 10:35 AM
Lowe’s Cos. is embarking on the next chapter of its virtual reality journey. Starting Tuesday, March 7, the home improvement chain’s store in Framingham, Massachusetts, debuted its
“Holoroom How To,” Lowe’s first-ever virtual reality DIY skills-training clinic. As consumers enter the interactive virtual reality (VR)-based environment, they wear an HTC Vive
headset to receive “hands-on” tutorials on basic DIY skills, including supplies and steps, needed to complete a project. The first module teaches how to tile a shower.
