Talk to a cable advertising executive and odds are you will hear the "one television world" mantra: People don't watch cable or broadcast, they watch television. But talk to ad agencies and they still
buy either cable or broadcast, not simply "television." No matter how blurred the lines, advertising is about segments: prime-time broadcast or cable, not prime-time television; national sports,
regional sports, specific sports not sports.
Read the whole story at SportsBusiness Journal, May 2, 2005 »