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New Technology Is the Big Challenge for Madison Avenue's Executives

As the poo-bahs and panjandrums of advertising gather for a major annual conference, to begin today in Bermuda, they are looking back to the last time it was held there, in May 2000. Some things have changed considerably. Many of the technologies now challenging Madison Avenue's ability to deliver commercials to consumers were either nonexistent then (iPod) or barely under way ( TiVo, satellite radio, video on demand). And on the first day of the 2000 meeting, the Nasdaq composite index closed at 3,499.58, compared with its close yesterday at 1,933.07.

Read the whole story at The New York Times, May 4, 2005 »

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