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Around the Net
Snapchat Offers Results-Based Bidding For Brands
- Marketing Land, Friday, April 7, 2017 8 AM
A new Snapchat ad-targeting option lets advertisers send follow-up ads to the people who had previously interacted with one of their ads on the mobile app. And a new ad-buying option lets mobile app marketers price their bids on Snapchat’s app-install ads in a way that makes it more likely the ads will get people to install their apps.
