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H&M's New Concept: Niche Brands
- Bloomberg, Monday, April 10, 2017 8:03 AM
H&M is hoping spinoffs such as Cos can help expand its appeal beyond budget-conscious young shoppers. The retailer plans to add 80 stores from the company’s half-dozen smaller brands this year, vs. 350 more H&M outlets. The Cos stores are more minimalist than H&M, appearing to a different buyer.
