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NHL Partners Plan Post-Season Marketing

As the second round of the Stanley Cup playoffs begins this week, brands have hit the ice with marketing efforts on TV, Internet, social media, POP and other fan and consumer activation in the U.S. and Canada, including Geico, Gatorade, Enterprise, Pepsi, Bridgestone, Reese's, SAP, ScotiaBank, Honda, PPG Paints and Sonnet Insurance.

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