Around the Net
'Fearless Girl' Statue Generates $7.4 Million In Free Publicity
- Bloomberg, Monday, May 1, 2017 8:04 AM
The marketing exposure for State Street Corp., the custody bank that installed the “Fearless Girl” statue for International Women’s Day, is worth $7.4 million, said Eric Smallwood of Apex Marketing, which measures the value of media placement and sponsorships. State Street spent just $26 million on advertising in all of 2016, according to Kantar Media.
