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Around the Net
Goodyear Sees Global Reach With NBA Jersey Logo Alliance
- NYSportsJournalism.com, Tuesday, May 16, 2017 8:01 AM
The Cleveland Cavaliers have signed a multi-year deal with Goodyear to have the brand's Wingfoot logo appear on its jerseys beginning next season. The pact also includes branded merchandise, a $1 million donation to schools in Cleveland and Akron and the Cavs' logo on the iconic Goodyear Blimp for promotional events.
