May 5 - 8, 2024
While one might see MassMutual's message as controversial because it validates a perceived problem (that Millennials won't leave their parents' homes), it really isn't because it plays both sides of the emotional coin for parents. Parents want what's best for their kids — heretofore to make them as independent as possible, but they also want their kids.
I don't see this commercial selling insurance to Millennials. Prudential's use of social proof seems to be the best approach so far. Here's what my Millennial students think...
http://pjlehrer.blogspot.com/2016/09/prudential-vs-new-york-life-which-will.html