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Craft Soda Adds Fizz To Flat Soft Drink Sales

With traditional colas and other soft drinks under attack by nutritionists, craft soft drinks — also known as artisanal, specialty or small-batch soda — are capturing share by hyping premium and natural ingredients, creative flavors, limited runs, unusual packaging or their local roots. Smaller bottlers are borrowing a page from craft beer brewers.

Read the whole story at USA Today »

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