Around the Net
Outbrain Cutting Staff, Adding App Measurement Tools
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Outbrain is cutting 4% of its global workforce, Marketing reports. “The changes are primarily in the US and will not impact Asia Pacific,” it writes. In other news, Outbrain is adding unified dashboard engagement tracking and app measurement to its mobile offerings, the discovery platform is expected to announce on Tuesday. The move is being made possible by partnerships with several mobile attribution firms, including TUNE, Adjust, AppsFlyer and Kochava.
