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Around the Net
Tiffany Tries To Regain Cool
- The Wall Street Journal, Tuesday, July 11, 2017 8 AM
At the root of the jeweler’s tepid results is a stubborn perception: Tiffany has lost its cool and is struggling to get it back. An attempt was made with a Super Bowl commercial featuring pop star Lady Gaga. A surprising statistic: 45% of Tiffany’s sales last year came from jewelry categories with an average price of $530 or less. Analysts say that could hurt its aura of exclusivity.
