Roger Federer is now in a class of his own. After beating Marin Cilic, the 35-year-old now sits atop the leaderboard for the most Wimbledon titles in tennis history
with eight. Nike celebrated Federer’s historic win by releasing a 30-second TV spot. You may have been expecting a more emotional approach, but given the way Federer dominated the
tournament — he didn’t drop a set over the course of his seven wins — the tone fits perfectly.
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