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Misty Copeland Leads Strong, Unique Women For Under Armour

In its on-going quest to be the sports footwear and apparel company of popular choice but with an attitude that separates itself from its category rivals, Under Armour launched a global marketing campaign, "Unlike Any.” The multi-platform effort features women who are leaders including ballerina Misty Copeland, champion alpine skier Lindsey Vonn, Harlem Run Crew founder Alison Désir and world champion sprinter Natasha Hastings. 

 

Read the whole story at NYSportsJournalism.com »

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