After years of working to brand itself as a Millennial hangout, the chain is reversing course. Longtime regulars have balked at new menu items and modern decor. So the chain is bringing
back all-you-can-eat specials and discounts like its “2 for 20” menu. The chain’s parent company, DineEquity also is closing up to 160 Applebee’s and IHOP locations
in a bid to boost profits.
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