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Dos Equis Searches For College Football's 'Most Interesting Fan'

  • The Drum, Thursday, August 31, 2017 8 AM

The fate of Dos Equis’ iconic “Most Interesting Man in the World” character is up in the air, but he’s currently starring in the Heineken-owned brand’s latest campaign to promote its status as the official beer sponsor of the College Football Playoff. Throughout football season, Dos Equis will be encouraging college football fanatics to use the hashtag ‘#MostInterestingFanSearch’ to show why they’re the most interesting fan.


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