Cutting a circuitous route through America, ESPN's "SportsCenter" will visit 50 states in 50 days this summer, kicking off at a Yankees-Red Sox game at Boston's Fenway Park on July 17. Anheuser-Busch
and Coca-Cola have signed on as sponsors of "SportsCenter Across America," as it's been dubbed, with packages that include 30-second units and branding within "SportsCenter" plus advertising on other
ESPN programming and platforms. The packages were shopped at $2.3 million to $2.5 million, a source said, with each sponsor attached to one of the three live "SportsCenter" time slots 6 p.m., 11
p.m. and 1 a.m. ET. A third sponsor's name has not been disclosed.
Read the whole story at SportsBusinessJournal.com, May 30, 2005 »