The Shell Group has consolidated its global media account at WPP Group agencies MediaCom and Maxus, which pursued the business in tandem, the client has confirmed. MediaCom here and Maxus in London
bested Interpublic Group's Initiative here in the final round of a review for the estimated $240 million account. All three were already roster shops.
Read the whole story at Adweek, June 2, 2005 »