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Emirates Airlines Hires Boredom Specialist

Emirates hired a psychologist and boredom specialist. Young flyers will take just 49 minutes and 47 seconds to ask the dreaded, ‘’are we nearly there yet?’’ so with parents battling the boredom threshold, the airline has teamed with Dr. Sandi Mann, a psychologist and boredom specialist to create the Child Boredom Quotient (CBQ), helping parents identify the exact moment their kids will get bored so they can enjoy stress-free travel.

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