BMW Group's Rolls-Royce Motor Cars unit named Harrison Troughton Wunderman, London, as its worldwide agency after ejecting Tequila from the position and rejecting pitches from OgilvyOne Worldwide,
Rapier and WWAV Rapp Collins. The new agency is to help the British automaker sell its Rolls-Royce Phantom luxury automobile through a worldwide marketing campaign spread over three years. The Phantom
costs about $420,000, almost 90 percent more than its Volkswagen-owned rival Bentley Continental.
Read the whole story at DMNews.com, June 13, 2005 »
