Having established himself as the “Godfather of Punk” thanks to decades of cutting-edge music, Iggy Pop, at age 70, is branding and branching out into the surf and beach lifestyle via a deal with Billabong. Products
includes board shorts, wet suits, hoodies, hats and accessories inspired by music and concert posters from his career, supported by a multi-media marketing campaign. According to Pop, “Life is
better in board shorts.”
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