Madison Avenue appears divided over whether reports that giant marketer Procter & Gamble is slashing its TV ad budget reflect a new shift in dollars or shrewd negotiating tactics. Ad and network
executives said P&G has been trimming spending but there is disagreement about the extent and depth of the cutbacks. The Wall Street Journal said the company was cutting cable ad spending by as much
as 25 percent and network expenditures by 5 percent.
Read the whole story at The New York Post, June 14, 2005 »