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Benetton Raises Awareness About Integration

  • The Drum, Monday, December 18, 2017 8:04 AM

Italian fashion brand United Colors of Benetton has rolled out a campaign to raise awareness about integration through picture storytelling. As part of the campaign, Italian photographer Oliviero Toscani pictured 10 children representing different countries from Burkina Faso to the Philippines, from Italy to Senegal gathered round a teacher who's reading “Pinocchio.” Toscani will further help with the rebranding of UCB.

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