Coke Classic appeared 1,931 times on U.S. television shows in the first quarter, almost as many times as it did in all of last year. Coke popped up on the "American Idol" talent show, the most-watched
program last season, as judge Simon Cowell drank the soda while badgering contestants. Industrywide, product placements rose 27 percent, six times the growth rate of network-TV ad sales, Nielsen
Monitor-Plus said in a report released this week.
Read the whole story at Bloomberg News, June 15, 2005 »
