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Mars CMO: It's A Challenging Time To Be A Marketer
- CNBC, Wednesday, January 17, 2018 8 AM
Marketers are currently experiencing one of their toughest environments ever because of the multiple options for communicating with consumers, according to the chief marketing and customer officer at candy and petcare business Mars. Andrew Clarke said that reaching mass audiences was a challenge and a focus for Mars, the manufacturer of brands such as M&Ms, Snickers and Skittles, as well as pet foods Pedigree and Whiskas.
