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Burger King Launches Double Quarter Pound Burger

In an effort to go after rival McDonald's, Burger King has unveiled a hefty new burger made with a half-pound of beef. The Double Quarter Pound King Sandwich takes direct aim at McDonald's Double Quarter Pounder. Unlike the Double Whopper, the new Double Quarter Pound King has no lettuce, tomato or mayonnaise, but it does have two slices of cheese. The new burger also has 60% more beef than the old Big King burger.

Read the whole story at USA Today »

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