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Unilever Marketing Exec Tells Platforms To Clean Up Their Act

Keith Weed, who controls a nearly $10 billion ad budget at Unilever, sent a clear message to Facebook, Google, Amazon and other tech companies on Monday: Clean up your toxic sites or we’re cutting you off. The maker of Ben & Jerry’s ice cream and Dove soap, spent roughly $2.4 billion of its ad budget online last year — and Weed is fed up with having his ads run alongside terrorist videos or content that fails to protect children.

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