The Special Olympics is celebrating its 50th anniversary with a multi-media campaign (TV, Internet, digital) and bolstered by the Special Olympics World Games USA in Seattle and the Special Olympics Unified (Soccer) Cup in Chicago. Partners include Coca-Cola, Bank of America, Mattel, Microsoft, the NFL, Procter & Gamble, Toyota and Voya. Also involved will be athletes including Apolo Anton Ohno, Michael Phelps and Yao Ming.