Underdog is getting a lot of work these days. The classic crime-fighting beagle can be seen swooping into a Visa check card advertisement and on the hood of a Nascar racecar. Soon he will be reading
lines for a Disney movie. Classic Media, which owns the rights to the Underdog character, is not alone in seeking to profit from marketers who are rushing into properties that were once hot with baby
boomers.
Read the whole story at The New York Times, June 23, 2005 »