Advertising executives are struggling to prove the value of their services amid a fight with their clients' penny-pinching financial executives, who they accuse of not understanding the creative work
they do. "The search for a workable return on investment formula has instituted a worrying degree of paralysis," said Michael Lee, president of the International Advertising Association. "Everyone is
being sensibly hesitant, but what we need is progress, not paralysis."
Read the whole story at Reuters, June 23, 2005 »