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Leading Research Firm Urges Newspapers to Combine Print/Online Numbers

An analysis by Scarborough Research released today using a new measurement it calls Integrated Newspaper found that newspaper websites are contributing significant numbers of readers who do not necessarily read the printed publications, resulting in larger audiences overall. As expected, it found that audiences for newspaper Web sites tend to be younger than those of the printed newspaper.

Read the whole story at Editor and Publisher, JUne 23, 2005 »

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