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Consumer Brands Don't Have An Answer For Alexa

The growing popularity of voice-search assistants poses a threat to the biggest makers of household staples. Unlike in stores or online, where an array of brands get plenty of exposure, voice-search assistants like Amazon’s Alexa often steer shoppers to a single product -- usually selected by an algorithm, with no input from the sellers. In the next five years, half of web searches will be conducted via voice.

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