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Around the Net
Netflix May Have Marketing Problem
- Business Insider, Wednesday, March 14, 2018 8:01 AM
Netflix surprised investors when it announced plans to increase its marketing spend from $1.3 billion in 2017 to $2 billion in 2018. The reason for the decision: "because our testing results indicate this is wise,” In the earnings call after dropping that bombshell, CEO Reed Hastings said he expects marketing spend to decline as the service sells itself. But not everyone on Wall Street is sold on Hastings' vision.
