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KFC Turns Crisis Into Victory Thanks To Marketing

What should brands do when mistakes are made? KFC has just offered us a salutary lesson. The global fried chicken chain recently altered UK distribution arrangements, and these changes in the supply chain resulted in fresh chicken failing to reach many stores. This led to the temporary closure of over half of their outlets. What follows is a communications master class, a perfect blend of context and content.

Read the whole story at Marketing Land »

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