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Anheuser-Busch InBev Intros Incentive-Based Sponsorship Contracts
- BizJournals, Tuesday, April 3, 2018 8 AM
Anheuser-Busch InBev is changing the sponsorship game, or at least its part of it. Sports properties for years have referred to their sponsors as “partners.” ABI, America’s biggest sports sponsor, is bringing that notion closer to reality, instituting incentive clauses within its deals as they come to term and offering properties as much as a 30% bonus if specific on-field performance and marketing criteria are met or surpassed.
