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Hankook Tire Signs MLB Pact
- NYSportsJournalism.com, Tuesday, April 3, 2018 8 AM
MLB has signed a multi-year pact that names Hankook Tire the official tire of MLB in the U.S. and Korea. Hankook replaces Falken Tires in the category, which signed a two-year deal in 2016. Hankook has previously made inroads into baseball, including local marketing and in-stadium signage with 26 MLB clubs. The tire company has had an on-going campaign generically tied to baseball, the “Great Catch Rebate.”
