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Money's Tight, Unless You're a Competitive Phone or Cable Provider

Madison Avenue agencies and media companies may be bracing for a slowdown in spending, but at least one group remains a steady buyer of advertising: phone and cable providers. They continue to expand their advertising budgets despite a spate of mergers and bankruptcies in their industries, an economic downturn and price wars that threaten their profitability.

Read the whole story at The New York Times, June 30, 2005 »

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