Readin', ritin', 'rithmetic and ... ROI? A school district in suburban Detroit has decided to sell naming rights to its buildings -- including a new elementary school -- as a way to offset the one-two
punch of rising education costs and decreasing public funds. The Plymouth-Canton school board voted unanimously June 28 to consider commercial naming opportunities for everything from the new school
to athletic fields to events such as the prom.
Read the whole story at Adage.com, July 5, 2005 »