Yellow Fever debuted at a Whole Foods 365 unit in Long Beach, Calif., sparking a national debate about the name in social media. The concept, co-founded by Korean-American chef Kelly Kim, first
launched in Torrance, Calif., about four years ago. The phrase “yellow fever” is a slang term for white people with an Asian fetish, often applied to white men who have a preference for
Asian women.
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